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The Impact of the AI-Human Creativity Bond for the Future of Work
2020-11-27 in BLOG

The Impact of the AI-Human Creativity Bond for the Future of Work

The rise of artificial intelligence (AI) has made a severe impact on jobs. Intelligent agents and robots could replace 30% of the world’s human labour. Approximately 20 million manufacturing jobs could be replaced by 2030. This information is quite alarming and we need to think for ourselves and change to upskill, reskill and deliver. How technology can be used is a concern which depends on different perspectives. One can use technology to replace current jobs while another could use it to enhance human engagement. Enhanced productivity will pave the way for economic growth and ultimately generate job opportunities.

A recent Harvard study involving 1500 companies has revealed that remarkable performance improvement is experienced by firms which combine the forces of man and machine. Man and Artificial Intelligence can collaborate to amplify each other’s complementary strengths: leadership, team spirit, creativity and social skills of the former and speed, scalability and data crunching capabilities of the latter.

These rapid technological advancements are opening new avenues such as big data analysis, data security, decision support analysis and predictive analysis. These opportunities require different types of skill sets and the demand for specialization is quite high. Data Scientist was an unknown term or profession 10 years ago. In the current context, from consumer brands to online businesses require data scientists to interpret customer data to design product and marketing strategies.

Technology vs Creativity


Technology can never replace human creativity and emotional intelligence (EQ). Right brain dominated skills are on demand and thriving in the changing skill landscape. The left brain is responsible for logic, analysis, reasoning and understanding of numbers while the right brain drives creativity, emotions and big picture thinking.

AI-driven innovations are relevant, adaptive and seeing increasing adoption, but AI cannot do everything that humans can do: AI cannot think or create, AI cannot conceptualize, do complex strategic planning or take decisions based on EQ, AI cannot deal with situations where there is an absence of data, AI cannot, unlike humans, feel or interact with empathy and compassion.

Some of the jobs which require creativity, empathy and are operating in unstructured environments cannot be replaced by AI – human resources, writing, coaching, psychiatry, therapy, management, science, teaching, artist are some of them.

Our education systems need to adapt to prepare our kids for the future of work. Creative thinking, problem-solving, collaboration and the ability to do things differently are some of the skills which are required to cope up with the ever evolving scenario. What is relevant today, may not be relevant tomorrow. Therefore, what is required is not theoretical knowledge alone, but the ability to adapt and drive innovative thinking.

Let’s develop our skills to face the future of work.


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